All posts by James

Branding package created for North County Academy of Music Performance (NCAMP) based in Vista, CA.  NCAMP is a facility committed to helping kids and adults find their inner Rockstar through camps and private lessons. The concept behind this mark was to convey the essence of rock and roll (the facility’s primary music genre), but being generic enough so that all aspects of the music would be represented.

Branding package created for Sarah Mosley who is a Massage Therapist based in Escondido, CA. The goal was to create a logo that was whimsical and soothing, yet bold enough to command attention. A basic lotus flower shape was used in combination with the imagery of the stars and moon to create a very vibrantly fantastical mark. I used the script lettering to give the logo a very feminine and intimate feel as well.

LiFT, Leaders in Free Thought, is a student group based in Fort Collins, CO, at Colorado State University for “Free Thinkers.”  The group is heavily centered around the idea of an individual thinking for themselves in a logical and scientific manner, so I really wanted to focus on the personal pronoun “I” that appears in the LiFT name.  At first, the “i” was merely highlighted by using a different color from the other letters, however, slowly but surely, it began to take shape into an actual humanoid icon. The thought bubble encasing the full group name, above the main logo, was added to highlight it and to further establish the concept of individual thought.