Branding package created for North County Academy of Music Performance (NCAMP) based in Vista, CA. NCAMP is a facility committed to helping kids and adults find their inner Rockstar through camps and private lessons. The concept behind this mark was to convey the essence of rock and roll (the facility’s primary music genre), but being generic enough so that all aspects of the music would be represented.
Branding package created for Sarah Mosley who is a Massage Therapist based in Escondido, CA. The goal was to create a logo that was whimsical and soothing, yet bold enough to command attention. A basic lotus flower shape was used in combination with the imagery of the stars and moon to create a very vibrantly fantastical mark. I used the script lettering to give the logo a very feminine and intimate feel as well.
LiFT, Leaders in Free Thought, is a student group based in Fort Collins, CO, at Colorado State University for “Free Thinkers.” The group is heavily centered around the idea of an individual thinking for themselves in a logical and scientific manner, so I really wanted to focus on the personal pronoun “I” that appears in the LiFT name. At first, the “i” was merely highlighted by using a different color from the other letters, however, slowly but surely, it began to take shape into an actual humanoid icon. The thought bubble encasing the full group name, above the main logo, was added to highlight it and to further establish the concept of individual thought.
Lonely Hearts Inc. is a fictional clothing company that appeals to the mainstream EMO target market. The business card layout was styled after a typical clothing label, barcode included, to further establish the product branding.
This particular design was created for a packaging class when I was a student at the Art Institute of California- San Diego. The challenge was to pick a product (I chose blackberry tea) and redesign the logo as well as the packaging with corresponding POP (Point of Purchase). One of the first visuals that came to mind for me after picking my product was the berry itself, so I was determined to have the packaging mimic the actual look of the berry. The package itself is my own personal adaptation of a typical bottom fold box with a top that folds down to resemble the leaves of the berry. The POP naturally fell in to place, taking on the look of a crate that fresh produce typically comes in.
This was a 2nd round logo design for Rainbow Home Inspection, based in Kailua, HI. The challenge of this logo was to incorporate the visual of what the name, Rainbow, implies as well as convey what the company specializes in, home inspection. Also, had to make sure the logo would be applicable in a black and white setting, if need be, while not compromising the visual of the house and rainbow. In this 2nd round revision, the border was altered to follow along the outside edge of the rainbow house, coming to a point at the top, per the suggestion by the client.
1st round logo concept for Rainbow Home Inspection.
