LiFT, Leaders in Free Thought, is a student group based in Fort Collins, CO, at Colorado State University for “Free Thinkers.”  The group is heavily centered around the idea of an individual thinking for themselves in a logical and scientific manner, so I really wanted to focus on the personal pronoun “I” that appears in the LiFT name.  At first, the “i” was merely highlighted by using a different color from the other letters, however, slowly but surely, it began to take shape into an actual humanoid icon. The thought bubble encasing the full group name, above the main logo, was added to highlight it and to further establish the concept of individual thought.